Optometrists recommend an eye test at least once every two years or more frequently depending on clinical need. Penny the pirate overview childrens eye screening book. The vision skills needed for successful reading and learning are much more complex. Opsm s new game for kids makes eye screening easier. Opsms new game for kids makes eye screening easier daily. Launched in sydney in late june, grant fisher, director of eyecare at opsm said it is the first device available to help parents screen their childrens vision and eye health at home. The book is also being used by notforprofit onesight, a vision care foundation supported by opsm s parent company, luxottica. For a greater understanding of your child s eye health, book an appointment with your nearest opsm optometrist. Your childs eyes, optometrists association australia, 2014. Currently, the worlds most effective advertising campaign is a childrens book. One in six kids have a vision problem and for many its undetected.
One in six australian children have a vision problem, so opsm created penny the pirate a free storybook to help you screen your childs. You should still take your child for an eye test at least every two years to help you keep track of any changes to their eye health. Eye health among australian children, australian institute of health and welfare aihw, 2008. Opsms new game for kids makes eye screening easier coffs. However, a new childrens book, penny the pirate, can now test childrens eyesight from the comfort of home. Glasses at no cost to you applies to children 15 years old or younger with a parent or guardian who is a community services card holder and meet the ministry of healths eligibility criteria and clinical guidelines as set out in the childrens spectacle subsidy. Free eye exam for under 16s specsavers new zealand. An eye test is recommended at least every two years.
Opsm created a book to launch consumers into action. Childrens eye tests are different from those for adults. The bedtime read that is also an eyetest daily telegraph. Opsms new game for kids makes eye screening easier chronicle. Kids are getting an eye test without even realizing it. Penny the pirate allows you to read with your child whilst following three simple eye screenings that will help identify if your child may be having issues with their vision and would benefit from an eye test. Optometrists recommend an eye test at least once every two years or more frequently depending on clinical.
We need date of birth so your optometrist can find your opsm eye test record or create a. So eye care provider opsm created penny the pirate. Good vision is essential so book your childs eye test with us today. The classic eye test is bulk billable for eligible medicare card holders and services. Reynolds opticians provide experienced and friendly eyecare for children. Look after your childs vision right from childbirth with our tips for children between. In addition to a basic eye exam to check your child s vision, theyll undergo a digital retinal scan, a powerful tool that helps optometrists detect eye diseases and conditions. Our priority at this time is to do everything we can to keep our team and community safe. We took the eye test to children by creating penny the pirate, available for free as a book and interactive app, its the first medical tool to test childrens eye health as you a read a story to them. Mums across australia also tested the book and app and ahead of its national launch through yahoo7s mouths of mum network.
Opsm opticians provide professional eye care, prescription glasses, sunglasses and contact lenses. The campaign also picked up gold for launch campaign and bronze for mobile marketing. As a brand thats committed to eye health across australia and new zealand, eyecare provider opsm needed to address this growing issue. The worlds most effective ad is an eyetesting childrens book. At specsavers, we recommend that everyone should have an eye test with an optometrist at least once every two years, and more often if you notice any changes to your vision or eyes. Jun 26, 2014 recent research by opsm found that one in six kiwi school children has experienced eye problems, while seven in 10 new zealand parents are unaware of the frequency of childrens eye tests. Opsms new game for kids makes eye screening easier news. Opsm recommends that you schedule regular visits with your optometrist based on your eye health needs. Childrens eye tests sankey fraser eyecare toowoomba roma. Opsm is giving away the penny the pirate book, complete with an. Did the book make you consider the importance of your familys eye health.
See an expert for an eye test and get the right prescription lenses and glasses to aid your child s vision. If you have been using the printed book to test your childs vision, you can submit the eye screening answers here to see the results. Your child may have difficulty seeing objects in the distance. Introducing penny the pirate, an interactive childrens book and app by opsm that doubles as a simple, athome vision screening tool. Opsms new game for kids makes eye screening easier morning. Childrens eye tests all children should have their eyes tested before they start school to detect and address eye health or vision problems. We use specially designed charts that allow children to recognise shapes or pictures, or even to match letters, rather than the traditional charts that you may be familiar with. It is highly recommended before school starts as 1 in 6 children suffer from undiagnosed problems. Eye tests at specsavers get your eye health checked. Opsm launches penny the pirate childrens eye screening.
Opsms new game for kids makes eye screening easier news mail. Jun 16, 2014 penny the pirate encourages parents to get a better understanding of their children s eye health. Oct 08, 2016 eye care provider opsm created penny the pirate. For opsm s essential, essentials plus, essentials premium and total care packages, gap payments apply for a portion of the fee that cannot be bulk billed to medicare. Finding issues early can prevent long term effects so that your child can see clearly and focus well for life. Early detection is important for childrens eye health and vision, particularly during the first 68 years of development. An opsm expert can identify any early sight problems. As a result, we will be closing all opsm stores in new zealand for the foreseeable future.
Penny the pirate is available free from opsm stores and is also available as an interactive app. The success of the campaign was easily seen in the results produced. An innovative new childrens book that doubles as an eye test is a worldfirst for helping parents assess their childs vision. Sep 19, 2019 if the app does highlight a potential issue or if youd like to get a fuller picture of your vision, you can then book an appointment at your local opsm. Capture eye diseases and other eyesight complications early by booking your child in for an eye test with our friendly and experienced children s optometrist at sankey fraser eyecare. Available as a book and an app, penny the pirate is the first medical tool that helps mom s test their children s vision as they read them a bedtime story. The worlds most effective ad is an eyetesting childrens.
Available as a book and an app, penny the pirate is the first medical tool that helps moms test their childrens vision as they read them a. Yes, in fact, it is a childrens book that also tests kids vision. Childrens eye tests, optometrists toowoomba optometrist. Penny the pirate childrens eye screening book campaigns. See what deb thought about the penny the pirate opsm kids book when she tested it with her children. Introducing penny the pirate opsm kids book penny the pirate allows you to read with your child whilst following three simple eye screenings that will help identify if your child may be having issues with their vision and would benefit from an eye test. More than 126,000 parents bought the book, the number of eye tests conducted by opsm significantly increased by 22. At home eye screen for children the australian womens weekly. Opsm launches fun screening test for kids mivision. Available as a book and an app, penny the pirate is the first medical tool that helps mom s test their children s vision as they read them a. Parents and educators often assume, incorrectly, that if a child passes a school screening, then there is no vision problem. A child who can see 2020 can still have a vision problem.
However, many school vision screenings only test for distance visual acuity, lazy eye amblyopia or colour vision. The opsm eye check app is not a substitute for a full eye exam with an optometrist. Penny the pirate encourages parents to get a better understanding of their childrens eye health. Available as a book and an app, penny is the first medical tool that helps moms test their childrens vision as. Opsm wanted to address this issue and produced a printed book and online app that incorporates vision testing methods to allow parents to screen their childrens sight and determine whether they need an eye test.
Mar 01, 2016 following its release, more than 126,000 parents obtained the book and there was a 23% growth yearonyear in the number of children s eye tests conducted by opsm, according to warc. No credit card is required to complete your online booking. Discover how to look after your eyes and read opsm s top 5 eye care tips, including sun protection, and resting your eyes. Following its release, more than 126,000 parents obtained the book and there was a 23% growth yearonyear in the number of childrens eye tests conducted by opsm, according to warc. Opsm has introduced the worlds first eye screening book and app for children. Book an eye test online or find your closest optometrist. Book an eye test online or find your closest optometrist here. Due to the level 4 alert in place from the new zealand government, our stores are currently closed. However, many school vision screenings only test for distance visual acuity, lazy eye amblyopia or turned eye strabismus. An eye test is not just about getting glasses it is a vital health check for your eyes. Optometrists recommend children have a full eye examination before starting school and regularly as they progress through primary and secondary school. Available on complete kids glasses frame and active lenses sold from 15614. Opsms new game for kids makes eye screening easier.